Sendaguy Now is a mobile app that revolutionizes the way independently owned restaurants in NYC request and receives repair and maintenance services. 
We created and series of alert emails sent to restaurant owners right before their busy periods – big holidays and sporting events- urging them to get ready for the rush by using the app to order repairs services now.

Ongoing online research would result in weekly postcards sent to new restaurant opens welcoming them to the neighborhood and providing a link to the mobile app and website.

Ongoing online research would result in weekly postcards sent to new restaurant opens welcoming them to the neighborhood and providing a link to the mobile app and website.

Included monthly Restaurant Repair column in Total Food Service Magazine as well as speaking engagements at restaurant industry events like NYCHA Tech Talk’s State of the Industry Summit and Edible Manhattan’s Restaurant Technology Roundtable

According to AdAge, our work for DIRECTV ranked in the top ten scoring ads by total recall. 87.5% of those surveyed claimed that these ads changed their impression of DIRECTV to more favorable, calling the campaign “very creative”, “smart” and “right on”.

Developed for AdAge by the Beta Research Corporation, Subscriber Advertising Measurement (SAM), is an accurate, flexible and timely method for measuring advertising recall and readership.

These days it’s not enough to think outside the box. You’ve got to think outside the planet. As part of our “The Future of Media is Up in the Air” campaign, we created these ads to remind media buyers that as a satellite company, only DIRECTV technology can provide them with the innovative solutions their clients are demanding.

These days it’s not enough to think outside the box. You’ve got to think outside the planet. As part of our “The Future of Media is Up in the Air” campaign, we created these ads to remind media buyers that as a satellite company, only DirecTV technology can provide them with the innovative solutions their clients are demanding.

This was co-founder Michael Olajide Jr’s line and we loved it. And everything else about the Aerospace High Performance Center which we positioned as “Beyond Boxing” in a beautiful series of ads photographed by Richard Corman, featuring the Center’s sleek owners.

While we coined the phrase “Get Fit, Not Hit” for Aerospace – communicating that is was a safe place for boxing enthusiasts at all levels – we couldn’t resist this headline for this amazing shot of Leila, a former professional ballet dancer.

Known as “Silk” for his exceptionally smooth footwork, hand speed and head movement, co-founder Michael Olajide Jr was also the Center’s main instructor.  A former champion boxer, Michael’s boxing record was 28 wins and 4 losses – with 20 wins by knockout.

The warmups at Aerospace are more intense than most classes. 60 minutes of jumping rope non-stop? We’re just getting started.

These promotional postcards were part of our “Get Fit, Not Hit” campaign targeting boxing novices to come in and try Aerospace’s unique approach to fitness training.

“K.O. the Middleman” highlighted the fact that an actual championship boxer was one of the instructors at Aerospace. So you’re not training like a boxer, you’re training with a boxer.

As part of  Fox Sports West’s “We Put You in the Game” campaign promoting California Angels game coverage, we designed a series of outdoor billboards that really put viewers in the game as they were shot from various POV’s that only a player could have.

To get the POV’s right and make the ads authentic we shot on location at Angels Stadium in Los Angeles. Crowds courtesy of Photoshop.

FSN’s Prime Ticket package ensured that baseball fans always had the best seat in the house – minus the sticky floors.

With the competition breathing down their neck, the client was looking to flex their marketing muscle and reassert themselves as the original high-end fitness club.

When asked, the competition scoffed calling the Sportsclub LA a ‘country club’ and not a gym.

Our positioning was born.