Brand Creation of Restaurant Repair App
Sendaguy Now is a mobile app that revolutionizes the way independently owned restaurants in NYC request and receive repair and maintenance services. The app was voted as one of the most exciting restaurant industry innovations at the International Restaurant & FoodService Show and nominated for Best Hospitality Technology Award by the New York City Hospitality Alliance.
Explainer Video
We made this short explainer video showing how SendaGuy Now helps small restaurant owners can order equipment repairs on-demand. After 1:42 you not only get it, you want it.
Activation Campaign
Sendaguy Now is a mobile app that revolutionizes the way independently owned restaurants in NYC request and receive repair and maintenance services. We created a series of alert emails sent to restaurant owners right before their busy periods – big holidays and sporting events- urging them to get ready for the rush by using the app to order repair services now.
Acquisition DM Campaign
Ongoing online research would result in weekly postcards sent to new restaurants welcoming them to the neighborhood and providing a link to the mobile app and website.
Thought Leadership
Included a monthly Restaurant Repair column in Total Food Service Magazine and speaking engagements at restaurant industry events including NYCHA Tech Talk – State of the Industry Summit and Edible Manhattan – Restaurant Technology Roundtable.
