PM Pediatric Care came to life in 2005, when Dr. Jeffrey Schor and Steven Katz — college roommates who went on to pursue careers in medicine and business — wanted to create an alternative to the emergency department and a friendly environment designed exclusively for children and young adults. Since then, PM Pediatric Care has expanded across the country with the mission to improve healthcare access, quality, and service. To date, they have seen over 4 million patients, treating everything from asthma attacks to sports injuries.
Kostar created PM Pediatrics’ first marketing campaign with a series of print ads, direct mail, and outdoor advertising supporting the tagline, “Care When You Need Us.” The campaigns featured photos of real PM Pediatrics patients and providers with headlines like “At 10:30pm, he needs the Jungle Room not the Emergency Room.” This showcased that PM Pediatrics was open after-hours and that their offices were welcoming and kid-friendly.
